Google, the other week, announced a new simple Python script that lets advertisers with many keywords and ads simplify the tracking and removal of ad violations that might lead to more serious penalties with Google’s three strikes and you’re out policy.

Google’s John Mueller was asked if energy supply types of websites would fall into the YMYL, your money – your life, category and thus have to hold to a higher standard for E-A-T concepts. John said, he doesn’t have an “absolute answer” because Google does not have categories “hard-coded in the algorithms.”

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store.

Google’s John Mueller said that when it comes to Google trusting a website, “when it comes to trust it’s definitely not a matter of just links that are pointing at a website.” He first said that trust is not something Google has a score for.

Google’s John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it doesn’t mean Google will say your site is a blog. If you use WooCommerce, Google won’t automatically say your site is e-commerce related.

In part two (part one over here) with Miriam Schwab is the co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress…

Here is a recap of what happened in the search forums today…

Google’s John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don’t always get caught. But he added that sometimes you can get caught and “not getting caught doesn’t mean it works.” But he added building a business on these practices “seems like a terrible idea.”

Google My Business seems to have added a new business attribute named “crowd.” In this, you can mark you business as being LGBTQ+ friendly and a transgender safespace. We covered that Google showed the LGBTQ+ friendly on some businesses back in 2020 but Google added labels like this in 2018.

Brodie Clark posted a poll on Twitter that has about a thousand responses, asking “which search engine has the best chance of competing with Google over the next 10 years?” The search engine that got the most votes was DuckDuckGo, beating out Microsoft Bing.

Daniel Waisberg of Google asked on Twitter how would you use the data, if Google let you export more data from Google Search Console. Daniel wrote “Many people ask Google to expand the limits for exporting *Search performance data* (not talking about index coverage here). How would you use the extra data to improve the web?”

First, sorry for the static in the beginning, it stops after 30 seconds. This week, we had another Google search ranking algorithm update to report on…

Google’s John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your medical content when it comes to Google’s E-A-T recommendations.

Here is a recap of what happened in the search forums today…

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.