In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases… …

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With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying “Yes, that’s my understanding. …

Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations. …

Google’s Danny Sullivan has confirmed that Google will be releasing more search algorithm updates. This includes more core updates, more spam update and other search related algorithm updates. He said this on Twitter adding “we have updates all the time.”…

Embedding videos on your pages can slow the page down and cause your core web vital scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with core web vitals …

Here is a recap of what happened in the search forums today… …

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said “if CTR were what drove search rankings, the results …

It turned out to be a busy week because we have a confirmed Google search algorithm update – the November spam update that is rolling out. I posted my monthly Google webmaster report as well… …

Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no …

We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The …

Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California. …

There is a schema property named significantLink which is a way to communicate in your markup “one of the more significant URLs on the page.” Ryan Jones asked John Mueller of Google how Google may take any hints from that …

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …

Google has relaunched the Google policy center for Ad Manager, AdMob and AdSense. This update has a new look, plus an updated account health summary, more filtering options and a more detailed issues table. …

Google is emailing through Google Search Console about a new Google Assistant feature that will offer users the ability to automatically change their passwords to login to your website in Google Chrome. The Chrome feature, I think is several months …