Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a …

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a …

This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th. There is confusion around Google’s continuous scroll and the impact it has on Search Console reporting… …

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said when it comes to web search… …

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Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes. For image search, Google does but for web search, John said no.…

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings. That is …

Brave made some big news the other week when it announced it is replacing Google Search as the default in its Brave browser with its own search engine. The thing is, Brave documented how it does ranking and it actually …

Marie Haynes ran a poll that asked SEOs “do you do any SEO you’d consider Blackhat?” The results were pretty 50/50, about half said they do not do any black hat SEO and 28% said they do, and 23% said …

Google announced a new policy and tool to allow you to remove images of minors, kids and teens under the age of 18, from Google Search results, both images and web search. This is likely a welcomed feature for many …

Here is a recap of what happened in the search forums today… …

Google’s John Mueller said on Twitter “I don’t think we keep track of order of links on a page.” I found that interesting in that Google does treat links to the same destination with different anchor text differently. Although, it …

Google and Microsoft both released earnings statements last night and both were impressive. Alphabet reports Q3 revenue of $65.1B, up 41% year over year with net income of $18.9B, which was up from $11.2B year over year. Microsoft reports Q1 …

A few respected American Journalists the other day asked on Twitter if you are noticing Google Search get “significantly worse” than it was previous years. Journalists such as Jesse Eisinger, Chris Hayes and Herb Greenberg all chimed in about this …

There may have been a Google search ranking algorithm update on the smaller side on or around October 26th. There was both some limited chatter on that day, limited in that is was more than the norm but less than …

As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting – saying there is no direct …