Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term. Here is a screenshot of this that I can replicate – no you cannot click on the word “tab” but using tab on your keyboard does do the work.

There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking.

After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th.

Microsoft Bing is testing what might be a featured snippet on steroids with a section named “from this page” in the search results page. This box shows you detailed automated generated question and answer content.

A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that content. So Google, who repurposes a lot of Wikipedia content, will start to pay for content shown in Google Search, like the knowledge panels.

Here is a weird one from Microsoft Bing, it seems to be tested “click to see full answer” in its search results answer section before showing you the answer. I mean, this seems super counterintuitive for a search engine to require an additional click, but hey – search engines test a lot of things.

Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA, the Google supplemental index has not been in existence for a dozen or so years now.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated its crawl stats help document…

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Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…

Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.

Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it again. Instead he said “pick something for your business, pick something for the long term.”

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not know if this is 100% new or not but it might be.

Google’s John Mueller said on Twitter that it is not a bad SEO practice to link to your WhatsApp number on your site. This is despite what some SEO toolsets say, linking to a WhatsApp number, phone number or fax number is fine and Google does not judge your site differently based on the type of number you link to.