Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.
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Google can now automatically create your ad assets
A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad group Keywords in the same ad group How auto-created assets work. If you have access to this new feature, you’ll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. These assets can take the form of entire sentences, phrases, or […]
Google: Search Rankings Not Controlled By Evil Outsiders
I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking is secretly being controlled by outsiders. I couldn’t imagine that being the case.”
How To Forecast SEO With Better Precision & Transparency [Webinar] via @sejournal, @hethr_campbell
Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value. The post How To Forecast SEO With Better Precision & Transparency [Webinar] appeared first on Search Engine Journal.
