From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here. The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal.

Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and conversions. This guide will cover everything you need to understand about why web hosting is important for SEO. What is website hosting A website hosting service provider, or web host, is a service that offers the technology required for a website to be viewed online. Think of a web host […]

Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business. The post Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed [Webinar] appeared first on Search Engine Journal.

Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why Blogging Is Important For Marketing And SEO appeared first on Search Engine Journal.

Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings. The post Why Having A User-First Approach To SEO Is Important appeared first on Search Engine Journal.

Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. However, like with any other industry, you also have experts for hire within link building space. This article will cover some of the best link-building service providers. If you need professional help, especially in competitive niches where organic traffic could be highly lucrative, you might as well give these link-building services a try. […]

Drupal published a security advisory warning of multiple critical vulnerabilities The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up Performance Max campaigns the right way. What is Performance Max?  PMax is an all-in-one campaign type that displays ads across all of Google’s channels: YouTube. Display. Search. Shopping. Discover feed. Gmail. Maps. Note: Smart Shopping and Local campaigns will be depreciated and rolled into PMax shortly. What is different about PMax?  There are differences in campaign structure. Most notably in terms of Structure: Ad Groups → Asset Groups Product Groups → Listing Groups Note: Unlike […]

Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. July 22 Paid Media (PPC) Specialist, Outpace SEO (Remote) Salary: $55,000-$75,000 Plan, create and manage PPC campaigns across a variety of channels Keyword research and management to optimize bids (add PPC keywords and negative keywords) Sr. Paid Search Strategist, Inflow (Remote, U.S. only) Salary: $74,000–$97,000 Manage and serve as the primary point of contact […]

Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot. The post Webinar: What you need to know to rise above economic and buyer […]

The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.