International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.  The fundamental practices of SEO are meant to address: Technical issues to increase site crawlability. Content optimization to improve keyword usage. Acquire quality links from external sites to accumulate site equity.  Most of these practices still apply to international search engines because all bots must be able to crawl a site, seek relevant content and examine links from external sites.  I know what you’re thinking. This is another post about hreflang implementation, right?  Wrong. I’ll leave that to others who have written […]

Google’s live stream box in search was mostly found in carousels or thin list view interfaces. But now Google seems to be showing them in a more prominent manner for some queries. Maybe this is not new but

Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show. The post Decoded Headless CMS & SEO appeared first on Search Engine Journal.

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts at the leadership level – everyone must understand that SEO is important, commit to it and make it a priority.  You can’t just do your SEO on Monday. One person […]

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. The post Snapchat+ Adds New Features, Reaches 1 Million Subscribers appeared first on Search Engine Journal.

Senator Richard Blumenthal (D.Conn) wrote a letter to Google CEO Sundar Pichai that stated that Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government websites and purchasing ads in an effort to scam consumers.  Google claims that it took down the deceptive websites, but a recent review from Blumenthal’s office found that a search for the articles’ keywords pulled up the same ads. Blumenthal also claims that his […]

From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. The post LinkedIn’s 20 Most Popular Courses Are Free – For Now appeared first on Search Engine Journal.

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For Older Content? Ask An SEO appeared first on Search Engine Journal.

Google is testing an expandable map feature in Google Search for when you see the map load in mobile search. This is instead of when you click on the map and it takes you into Google Maps, here Google is just expanding the map screen larger and adds a link to go to Google Maps.

Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.

Google has updated its Google Merchant Center policy for free listings only specific to the “Insufficient contact information” or the “Missing return and refund policy.” Free listings will no longer be disapproved but instead, they may “have limited visibility on Google,” Google wrote.

Google seems to be testing showing a new search box in the Google Search results for a summary view of your Google Ads. The box is named “Your Google Ads Summary” and shows a preview of your ad that is active and explains that “your ads can show for this search.”

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.