Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make it easy, […]

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text does help Google rank a page for what the anchor text says about the page. Hence giving Google more context about the page.

Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts.   What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which users can click on to get directions. How it works. Go to Edit Profile > Edit professional profile > Profile Spotlight > Edit.  You can then add any or all of […]