Google has added a new HTTPS report within Google Search Console that not only shows which pages are being served under HTTPS but also why the pages not being served under HTTPS are having issues. “One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not,” Google said. What the report looks like. Here is a screenshot of the HTTPS report that shows the number of non HTTPS URLs and the number of HTTPS […]

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have done a great job interpreting Google’s announcement and processing what happened on Twitter and their blogs.  Google’s announcement aroused great expectations within the SEO community. But the “big bang” never happened. The update’s impact was only felt in a few website categories, such as ringtones, coding and lyrics pages. Its overall impact was relatively small compared to other algorithm updates. […]

John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank The post Will Google Penalize Sites That Look The Same? appeared first on Search Engine Journal.

Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now appeared first on Search Engine Journal.

Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To Find Hidden Opportunities appeared first on Search Engine Journal.

Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. Script limitations. Users won’t be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts. Additional resources. If you’re interested in setting up your Performance Max campaign script, you can visit the AdsApp here. You can read the announcement from Google here. Why we care. Ad scripts let you automate specific actions in your ad account, saving time and making management of large or […]

Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift. The post Webinar: […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a new core update yesterday and so far and early on…

Your songs now on Africa’s leading communication platform With music streaming services catering to listeners in different territories around the world, it’s more important than ever for artists to make sure their music is on all the digital platforms. That’s why CD Baby is always looking for new opportunities to get your music in front of as many new fans as possible, no matter where they are or what platform they use. To that end, we’ve formed a new partnership with the African streaming service Ayoba. What is Ayoba? Ayoba is what’s known as a “superapp” in the tech world. […]

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your ads. This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking Grow your business. This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as conversions. Learn more about the recommendations. If you need to learn more about the […]

Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the web.” Sharing signals with trusted partners. Google also improved a feature that allows publishers to securely share signals with trusted third-party buying partners (Authorized Buyers and Open Bidders). New expanded code. Currently, publishers are required to […]

Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window so the user never needs to click off the page. Interactive search results Infographic-inspired experiences News and topics of interest Early adopters of Multimedia Ads. Microsoft […]

Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data and also has added new Search Console reports to measure the performance and identify issues with your structured data. “These enhanced product experiences were previously only open to Merchant Center users,” the search company said. Expanded eligibility for enhanced product experiences. Google has expanded eligibility for websites that implement Product structured data. Google said now there are two broad categories of search experiences for products and e-commerce sites, they include: (1) Merchant listing experiences for web pages that allow shoppers to […]

Results from a recent survey of 5,000 online stores found that ecommerce brands spent 60% more on TikTok advertising in Q2, for a total of $29.9 million. Interesting facts. Overall ad spend across the 5,000 online retailers rose by 11% in Q2 to a total of $529.7 million. Retailers with revenues between $1 million and $5 million are contributing to the biggest increases in ad spend In the first two quarters of this year, retailers spent a total of $48.4 million on TikTok ads – which was a 231% increase over the previous 6 months CPMs vary by industry. Baby, […]