Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations can jeopardize business growth. A recent Qualtrics study found that bad experiences put a business at risk of losing an average of 9.5% of its revenue. But linking CX to business value and the bottom line is a challenge when siloed data and a lack of technology can’t deliver the multi-channel experience customers expect. In this episode of the Solution in Focus series, you’ll listen in as Allison Windon, senior vice president of strategy at Qualtrics, discuss how to elevate CX based on insights […]

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.

Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared first on Search Engine Journal.

If you’re just getting started with Google Looker Studio, you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next. There are no instructions. No guide rails. Just you and an empty page to fill. And while you can start with a template (Google Looker Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs. Here are some tried-and-true elements to include in PPC dashboards and reports that will banish blank-page syndrome and give your stakeholders the […]

When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website. The post 10 Dos And Don’ts For Building A Successful Travel Website appeared first on Search Engine Journal.

Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds. The post TikTok: Your Guide To Quickly Growing Followers appeared first on Search Engine Journal.

Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User Dissatisfaction With Google Results appeared first on Search Engine Journal.

Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts & Increase Sales appeared first on Search Engine Journal.

Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search Engine Journal.

Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3…

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine ways to actualize this vision. And often, with SMBs, the product offering aligns with employee values and belief systems.  But let’s face it. The job […]

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google’s John Mueller not only doubled-down on that recommendation but added that you’d be lucky to end up in the same place after changing URLs.

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.