Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences.  You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to […]

Google says that disavowing random links that a tool has flagged is not a good use of time The post Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time appeared first on Search Engine Journal.

This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A Bad Client & How To Do It appeared first on Search Engine Journal.

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal.

LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers. If a member searches for your profile they should be able to easily find and subscribe to your newsletter. LinkedIn also suggests incorporating SEO best practices by optimizing your article titles, descriptions, and tags. LinkedIn will also automatically send your new followers a notification to subscribe. Product pages. […]

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says again, but more strongly…

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search Engine Journal.

Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation, which plays a big part in the cost of goods also increasing. Record numbers for Shopify. Shopify reported that 52 million consumers globally spent $7.5 billion on Shopify merchants, a 19 percent increase over last year. “Consumers voted with their wallets over Black Friday and […]

Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. Why we care. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Protect yourself. Do your research. Never pay such demands. It’s a scam. G Verifier promised first-page rankings on Google. G Verifier (which Google’s suit alleges was run by Kaushal Patel of Ohio) threatened business owners that if they failed to pay (typically $99), their Business listings would be […]

Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search. He said it also would not likely lead to much or any gains in terms of your core web vitals scores.

In a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before. Key findings. In their survey, Yelp found the following: Respondents say they research and consider online reviews more for restaurants (67%), household repairs/work (57%), car repair/services (55%), medical needs (51%) and professional services (42%).When respondents think they’ve spotted a fake online review, they will read […]

Here is a good one-liner from Google’s John Mueller on the technicalities of the Google index. John said on Twitter “A page’s content doesn’t need to be indexed for a page to be indexed.”

In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn’t mean Google will index that content faster or any better than longer content.

Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms can “demote site scraping content from other sites.”

Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.”