Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first on Search Engine Journal.

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. Four new Apple Search Ad placement optionsNew Apple ad spots are coming by the end of the yearApple’s ad business may reach $6 billion by 2025 A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in a new subscription service, as well as Apple TV+ streaming platform. They will also stream a portion of games […]

Here is a recap of what happened in the search forums today…

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.  Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year.Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to:  Quantify what we’ve seen in the past and better estimate what might happen this go around.Help brands better understand how performance for Amazon ads shifts over […]

Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first on Search Engine Journal.

Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.

Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage to get in there but on first click, you are taken to Google Search to manage your business.

Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.

To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with top stories…

Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.”

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John Mueller said at the 13:52 mark in the recording when asked about links: “Well, it’s something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can’t figure out a little bit better how […]

Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.

Do internal links matter in search? Read on and find out how they can help determine where your webpages will rank in search results. The post Are Internal Links A Ranking Factor? appeared first on Search Engine Journal.

In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and culture can immediately impact campaign performance. And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team structure they’ve put in place.  As an agency leader, we see the impact on campaign performance. Campaigns flounder because of competing goals, miscommunications, siloed budgets and fragmented resources.  If your campaign performance is lackluster or your growth has stagnated, it’s time to look inward. Here are three […]

Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth appeared first on Search Engine Journal.