Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI.  The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how. This is possible with regular expressions. Here’s how you can maximize the Google Search Console API using regular expressions, according to Eric Wu, VP of Product Growth at Honey, […]

Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data. The post Google Pulls The Plug On Hangouts appeared first on Search Engine Journal.

Google has finally added the Google Lens button to the Google.com homepage search bar. Rajan Patel from Google announced this quietly on Twitter saying the Google homepage, which rarely changes, has changed and pointed at the Google Lens button.

The past 30-days or so was pretty heavy between the October 2022 spam update and then several unconfirmed updates that were pretty strong, it was a bumpy road. Google also renamed the webmaster guidelines to the search essentials, rolled out new site name, favicons and ad labels and more.

Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?” This is a problem in the SEO industry.  The tweet below illustrates the symptomatic problem within the industry.  Choosing between an in-house SEO or SEO agency is like wishing everything you touched turned to gold, but instead, it’s just getting Cheetos powder on it. — annaleacrowe (@annaleacrowe) October 21, 2022 The central problem is understanding that it’s not enterprise SEO agencies […]

It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content look like in 2022?“ And I answer you “Let me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty dish”. 1 – Incorporate a reasonable number of keywords into your post The first […]

Google’s John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, “crawling is independent of Search Console,” John said.

Google announced a few new ways to find and use online deals while searching for products and holiday gifts this season. The updates include clippable coupons and promotion codes, a way to compare deals side-by-side and a new price insights view.

Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023 existing similar audiences segments will be removed from Google Ads.

The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays.  There’s more noise, people are distracted, and they’re busy.  How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips to make your social media strategy holiday-ready. 1. Be helpful Give your audience the info they’re looking for, earn their trust and, as a result, their attention.  Simplify their experience by providing: Click-to-shop options directly from your social profiles.Direct links to products or booking information […]

Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.

Learn how to make the customer journey on your Shopify store smoother and reap the rewards for Black Friday and Cyber Monday sales events. The post 16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales appeared first on Search Engine Journal.

Do social signals affect search rankings? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings. The post Are Social Signals & Shares A Google Ranking Factor? appeared first on Search Engine Journal.

Want to step up your content strategy in 2023? Join this webinar and discover how to create quality content for better performance and higher rankings. The post Content Strategy: How To Win With Better Content In 2023 appeared first on Search Engine Journal.