Daily Search Forum Recap: December 23, 2022

Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar to the refine by search feature but takes up less real estate.

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually matter? Well, my friends, I’m here to tell you two things. The good news: this change means something and there’s an opportunity.  The bad news: it’s not going to be easy. It takes some smart chops to get done, plus considerable resources you’re not likely to […]

Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format.”