Google’s John Mueller was asked about if it is okay with Google Search to have a website with the same name as another site on the internet. John said he could not give legal advice around copyright issues but he said when it comes to Google Search and SEO, it is fine.

Google has a “related products” section in its search results. This seems similar to the similar products concept, but it looks like the other query expansion options for Google Search results.

Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.

Discover 7 actionable SEO tips to grow your SaaS network. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal.

Knowing when to check how your content (and what to check) is important. Test and improve with these tips in this week’s Ask An SEO. The post When Is The Right Time To Do A Content Audit For SEO? appeared first on Search Engine Journal.

Recognize the complexity of your customers’ intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.

Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). At the time, many feared the proposed legislation would censor the web and hurt U.S. businesses. What about the SEO impact? Google had previously shared some SEO blackout advice. Also on this day in 2012, Google’s Pierre Far revealed that GoogleBot would “crawl at a much lower rate for today only so […]

In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts Thumbnails appeared first on Search Engine Journal.

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results. Register today for “Maximize Email Engagement and Personalization with Data & AI,” presented by Salesforce. Click here to view more Search Engine Land webinars. The post Webinar: Maximize email engagement and personalization with data appeared first on Search Engine […]

Here is a recap of what happened in the search forums today…

Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to Developers Worldwide appeared first on Search Engine Journal.

Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs.  That being said, there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is simply a good principle to rank well. It might sound like semantics, but “best practices” don’t just automatically translate into confirmed ranking factors in and of themselves.  So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing […]

Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.

Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier. In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max. That business owner did everything Google recommended, […]

Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core Web Vitals, and what do they mean for rankings? The Core Web Vitals are a set of three user experience metrics: Largest Contentful Paint: how quickly did the largest image or piece of text show up? First Input Delay: how quickly does the site respond […]

For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but for the past several months Google has been showing it at the top of the search results page for some more location-aware queries.