As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever.  Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Advertisers have more options to control certain elements in campaigns. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets […]

Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak: Insights appeared first on Search Engine Journal.

Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal.

Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.

Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal.

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute. Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. For example, checking if there are differences between user-declared and Google-selected canonicals, or debugging […]

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it.  According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. The leaked codebase is a subset of all projects in Arcadia and we find several components in it related to the search engine in the “Kernel,” “Library,” “Robot,” “Search,” and “ExtSearch” archives.  The move is wholly unprecedented. Not since the AOL search query data of 2006 has something […]

Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal.

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream in the property you are using: the keyword “Tracking” a web stream measurement ID (i.e., “G-XXXXXXX”) an app stream ID (i.e., “XXXXXXX”) Find the current property and account settings The following search terms allow you to open the settings for the property you are using: […]

Here is a recap of what happened in the search forums today…

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your SEO Questions On LinkedIn appeared first on Search Engine Journal.

How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences – How ID Helps Convert [Podcast] appeared first on Search Engine Journal.

First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers (websites could see their traffic and visibility impacted, depending on how the AI chat is deployed within the search results) and searchers (will the information be accurate and reliable?). There are a lot of unknown unknowns here, which means search marketers should be watching all […]

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency…