Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types.  In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it. Created and published right, it can help supplement your longer content pieces by drawing a wider audience and building […]

What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines…

Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.

Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Bing Ads continued to serve ads on a sizable percentage of Yahoo’s search results. The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo, which was originally a 10-year deal. The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers.  Read all about it in Microsoft Introduces Advertisers To The Bing Network. Also on this day Google launches Google Business Profiles calls […]

Here is a recap of what happened in the search forums today…

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance. Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust. Click here to view more Search Engine Land webinars. The post Find the […]

TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days. The post TikTok Launches 5-Day Trivia Event With Cash Prizes appeared first on Search Engine Journal.

Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube […]

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works. According to a policy update published on its website, Twitter will only allow a limited number of cannabis ads. CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% THC threshold. Twitter will only accept ads from licensed cannabis advertisers who have […]

Learn the most in-demand skills for 2023, according to LinkedIn’s annual report, featuring both soft and hard skills. The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal.

Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the senior vice president at Google who oversees Search. This followed a companywide email from CEO Sundar Pichai, who asked employees to spend two to four hours of their time helping improve Bard. Teaching Bard. Among the dos, Google employees were told to: Keep responses “polite, casual and approachable.” Respond “in first person.” Maintain an […]

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up. Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago. Today, SEO is about: Content UX Trust  And other “new” elements. Yet we’re not yet fully there. We haven’t […]