Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick …
Month: February 2023
What is short-form content? Your guide to when and how to use it
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form content is best for when you want to …
Search News Buzz Video Recap: Big Google Search Update, Google Ads Bug, New Link Best Practices & More On Bing AI Search
What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines……
WordPress Vulnerability: ShortPixel Enable Media Replace Plugin via @sejournal, @martinibuster
Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.…
Building An Integrated Search Strategy via @sejournal, @GeraldSearch
Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.…
This day in search marketing history: February 17
Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Bing Ads continued to serve ads on a sizable percentage of Yahoo’s search results. The Bing Network …
Daily Search Forum Recap: February 16, 2023
Here is a recap of what happened in the search forums today……
Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern
Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.…
Find the balance between privacy and personalization with first-party data by Cynthia Ramsaran
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar …
TikTok Launches 5-Day Trivia Event With Cash Prizes via @sejournal, @MattGSouthern
TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days. The post TikTok Launches 5-Day Trivia Event With Cash Prizes appeared first on Search Engine Journal.…
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve …
Ads for cannabis are now allowed on Twitter
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works. According to a policy update published on its website, Twitter …
LinkedIn: Top 10 In-Demand Skills In 2023 via @sejournal, @MattGSouthern
Learn the most in-demand skills for 2023, according to LinkedIn’s annual report, featuring both soft and hard skills. The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal.…
How Googlers were told to fix responses from Bard, its AI chatbot
Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in …
Top 5 Tips for a Compelling Music Livestream Music Marketing Blog
How to improve your music livestreams. Celebrated independent songwriter and pro live-streamer Emma McGann shares her top five tips for delivering an engaging livestream. Here’s how to grow your audience and keep them coming back for more, every time you …
Top 5 Tips for a Compelling Music Livestream Music Marketing Blog
How to improve your music livestreams. Celebrated independent songwriter and pro live-streamer Emma McGann shares her top five tips for delivering an engaging livestream. Here’s how to grow your audience and keep them coming back for more, every time you …
Where is SEO in the business hierarchy?
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links …