ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? ChatGPT performs a few specific functions that can help you with content creation for SEO like: Writing whole SEO-focused blog posts, articles, and landing pages. Generating research you can use in SEO-focused content. Performing specific SEO tasks to support your content creation, like keyword research […]

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we perform our day-to-day jobs. As always, the SMX Advanced educational event program will cover the most challenging and timely search topics in both PPC and SEO. That includes how we’ll all be affected by the increased use of AI in all we do. If you […]

Google is testing a “trending” label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people are asking about that query.

Famed YouTuber and excellent tech reviewer, Marques Brownlee, posted a poll on Twitter to his 6 million followers asking would you rather use Google as it exists now or Bing with ChatGPT added. The poll had over 320,000 submissions and about 59% said they would rather use Google now.

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing’s new search results.

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. Let’s tackle the above myths one at a […]

What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google’s Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show….

The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend. Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. This new ChatGPT-enhanced tool leverages artificial intelligence to bring new levels of efficiency to common yet critical parts of the digital marketing workflow. Here are a few ways your organization may benefit from Fluency’s ChatGPT-enhanced tool: Three time-consuming actions—one simple, seamless solution: If you’re creating […]

Microsoft Bing is now tucking away its logo, hiding it from searchers, after you conduct a search using your mobile device. Bing will anchor you down to the top of the search box, moving the Microsoft Bing logo out of view, and focusing just on the search results page.

AI is shaking up search. Here are some Google alternatives you can try, offering better search experience and higher levels of privacy. The post 21 Great Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

LaMDA, the underlying technology of Bard AI, is trained with a dataset called Infiniset, the details of which are kept exceedingly vague The post Google Bard AI – What Sites Were Used To Train It? appeared first on Search Engine Journal.

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and […]

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing Search saw “the largest jump in relevance in two decades” after applying the AI model to the Bing core search ranking engine. Much of the focus was on the new ChatGPT features in Bing Search, and while our coverage touched on the relevancy aspect, I wanted to pull it out a bit more. What he said. “But a few weeks ago, something special happened. We applied the AI model to our core search ranking engine and we saw the largest jump in relevance in […]

In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. The post Google’s Expert Advice On SEO Troubleshooting With DevTools appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…