Best SEO Blogs

A guide to keyword cannibalization in SEO and how to fix it

Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable.  This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real problem for your site. Sometimes, two pieces of content ranking can be favorable, especially with an indented SERPs. For Delish, these two pages ranking on page 1 are beneficial. In one search, they’ve got two pieces of content ranking. The indented SERP gives Delish more […]

Best SEO Blogs

Bing AI Chat testing setting the tone of the responses

Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can sent the tone to be creative, balanced, or precise – this way, you can tailor the type of responses you get from the Bing AI chat. What it looks like. Here is a screenshot that was posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter: What it does. Mike Davidson said, “some users will see the ability to choose a style that is more Precise, Balanced, or Creative.” I personally do not see this feature yet, so […]

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This day in search marketing history: February 26

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was fairly insignificant, for all the hype and panic their Feb. 26 announcement created. Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on […]

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This day in search marketing history: February 25

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” This is an incredible search result from Google: • Answers a fairly complex question • […]

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The GA4 migration deadline is right around the corner

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. To ensure accurate tracking and analysis, you should make the switch to GA4 now and customize the setup as needed. GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the […]

Best SEO Blogs

Webinars: A complete guide with examples

Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than ever. One of these online events is especially relevant to brands and marketers – the webinar. What is a webinar? How do you set one up and host it? What are some successful examples of webinars? It’s all in this guide. What is a webinar? […]