Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new markets. The 11 new markets are:   United States United Kingdom Australia Canada France Germany New Zealand Ireland Italy The Netherlands Singapore Lodging solutions. Expanded Lodging solutions offerings, including international expansion, new placements for Property Promotion ads, including mobile and new product updates (Vacation Rentals and Room Bundles). The new Lodging solutions ads provides users with: Property promotion ads Hotel price ads Hotel price ads with room bundles Bing Maps Bing […]

You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators. This change, while minor, is another small way to help increase the visibility of your content, which hopefully can help increase your presence on LinkedIn, expand your professional network (connections/followers) and ultimately help grow business or advance your career. What is changing. You will get to choose which content type your Activity section shows first: Posts Videos Images Newsletters Articles Documents What it looks […]

If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts. Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. This guide from Conductor explains how inbound marketing and inbound SEO work together and outlines the 8 core elements of a winning inbound SEO program. Visit Digital Marketing Depot to download The Complete SEO Inbound Marketing Guide. The post 8 core elements […]

Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding that this is a “potential product response to Bill C-18.” What’s being tested. Google is testing blocking news across all Canadian publisher websites, in Google Search, Google Discover and other Google surfaces. This test is limited to less than 4% of Canadians. Google said. Google told us, “We’re briefly testing potential product responses to Bill C-18 that impact a very […]

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience.  There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their social feeds.  Fast forward to December 2022, Google rolled out continuous scrolling to desktop search results. It roughly mirrors the user experience, which has been live on mobile for a while, but there’s a notable distinction: On mobile, it is “infinite” scrolling where the results […]

Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid.  Page feeds – this feature gives advertisers flexibility to help send traffic to a specific set of landing page URLs on their website.  Video creation – we’re making this easier by incorporating more editing tools directly into the campaign setup workflow.  Additional reporting – asset group level reporting and budget pacing insights will […]

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content.  Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean to change a date? Both depend on many factors. As always, there is middle-ground to cover so let’s dig deeper in this article.  The evolution of fresh content ranking boosts There was a time when updating content did not help attract visitors on Google. Then […]

Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google Search for ranking. The big news is that previously Google told us the helpful content update did not impact Discoverr, but now Google says it does.

Yesterday, Microsoft announced that the new Bing AI Chat features are available for some users on the Bing mobile app and Edge mobile app on iOS and Android. And with that, voice search using Bing AI chat is just so sweet.

Google Business Profiles lets you access and edit your business profile from web search (like it or not) and recently, Google has been testing showing a “see photos” button in addition to the normal “add photos” button.

Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the new Search Console, and Google will sunset the old version in the coming months.

Google has updated its favicon search developer documentation to now say that you don’t need to host the favicon in the same domain in order to be eligible for a favicon in Google Search results. Google removed the line, “the URL must be in the same domain as the home page.”

Slow-loading pages. Connection errors. The “white screen of death.” These are the most common hosting-related issues plaguing WordPress websites today. Choosing the right web hosting for your WordPress site can help you avoid these disruptive – and potentially costly – errors. A reliable and secure web hosting environment can ensure that your website receives:  Maximum uptime. Proper security measures. Powerful storage capacity. User-friendly options for managing your online platform. Conversely, a poor web host can lead to drastic consequences for both users and your business. The challenge in finding a good web host is weeding through all of the technical […]