Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel.

If anything, all these capabilities make it more complex. So set and forget, but at your own peril. 

No one truly understands …

Download our pocket guide and discover which tools will be most essential to your agency’s success this year.

The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal…

Google AdSense is updating the Sites page, where you define which sites you want to monetize using AdSense. The updates are coming on March 20, 2023, and include a redesigned Sites page and some changes to the rules on how …

Google’s John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. “Changes like that would be due to other reasons,” he added.…

Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google Search Console to Google’s BigQuery. Daniel Waisberg from Google said on Twitter, “I have been dreaming about this for a long …

Microsoft Bing is testing not showing the citations or links to publishers by default for some results in the Edge Sidebar. So instead of showing the links to the publishers, Bing is showing “click to view” and when you click …

Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex queries over your data to …

Learn about Google Search Console’s Bulk Data Export feature and how it can enhance SEO analysis for large websites.

The post Google Search Console Bulk Data Export Is Here appeared first on Search Engine Journal.…

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface.

Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” …

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding …

Google’s John Mueller said on Mastodon that for small and local businesses, “in most cases,” core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge …

Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that they have fixed the systematic “Something went wrong” issue that some of you have seen over the past week or so with the new Bing AI Chat.…

Do you know what makes an SEO eager to apply for an open position and what makes them click “back” quicker than a guest posting request email?

I do. I’ve been reviewing thousands of job descriptions for open SEO positions …

When choosing the best CMS for your business, it’s important to consider your specific needs, as well as the technical capabilities and resources available.

The post The 4 Best Content Management Systems To Use In 2023 appeared first on Search …

Google Search Console sends alerts for big drops in clicks

In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.…

Here is a recap of what happened in the search forums today……