Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but at your own peril.  No one truly understands this more than PPC pros who manage a diverse set of accounts – large and small – in B2B, ecommerce and serveral other industries.  Several of those pros were kind enough to offer their insights to be compiled into the following simplified PPC checklist for daily, weekly and monthly account reviews.  Daily account review New campaign elements Budget pacing Any […]

Download our pocket guide and discover which tools will be most essential to your agency’s success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.

Google AdSense is updating the Sites page, where you define which sites you want to monetize using AdSense. The updates are coming on March 20, 2023, and include a redesigned Sites page and some changes to the rules on how site management works.

Google’s John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. “Changes like that would be due to other reasons,” he added.

Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google Search Console to Google’s BigQuery. Daniel Waisberg from Google said on Twitter, “I have been dreaming about this for a long time, so excited to see it live.”

Microsoft Bing is testing not showing the citations or links to publishers by default for some results in the Edge Sidebar. So instead of showing the links to the publishers, Bing is showing “click to view” and when you click it, then Bing will show you those citations or links.

Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex queries over your data to an external storage service, where you can do deeper analysis in a more automated fashion, Google announced. The export. Google said you could configure an export in Google Search Console “to get a daily data dump into your BigQuery project.” This includes all of your Search Console performance data but not the anonymized queries. The daily data row limit does […]

Learn about Google Search Console’s Bulk Data Export feature and how it can enhance SEO analysis for large websites. The post Google Search Console Bulk Data Export Is Here appeared first on Search Engine Journal.

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” Google soft-launched Bard, its answer to ChatGPT.  And user interest is keeping up. Interest in ChatGPT has exploded since it was released to the public at the end of November: For SEOs contemplating a future that combines chatbot results with Google (and Bing’s) fundamental focus on “helpful content,” the path forward is a complicated one.  In this article, I’ll take on the topic […]

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization’s reality. You may be ready to reap the benefits of automation today, but the simple truth is that automation requires dedication, alignment and strategic planning for how automation will be […]

Google’s John Mueller said on Mastodon that for small and local businesses, “in most cases,” core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn’t usually have CrUX data for the pages on that site, and in those cases, the data is not used.

Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that they have fixed the systematic “Something went wrong” issue that some of you have seen over the past week or so with the new Bing AI Chat.

Do you know what makes an SEO eager to apply for an open position and what makes them click “back” quicker than a guest posting request email? I do. I’ve been reviewing thousands of job descriptions for open SEO positions for almost a year now. Some were bad, many were OK but few were great. Today, we take the first step in addressing all the above. No more excuses for subpar job descriptions. You’ll learn how to match great candidates with great companies. 5 of the biggest mistakes SEO job descriptions contain Do you know why people view your description […]

When choosing the best CMS for your business, it’s important to consider your specific needs, as well as the technical capabilities and resources available. The post The 4 Best Content Management Systems To Use In 2023 appeared first on Search Engine Journal.

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks. This drop is likely due to a drop in clicks for the query “X”.” It appeared Google would compare your site clicks and query clicks as reported in the Google Search Console’s performance report. […]

Here is a recap of what happened in the search forums today…