Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. Attend MarTech, online March 28-29 for FREE, to unlock… Nearly 50 tactic-rich sessions on how to leverage marketing technology for ongoing organizational success 50 tactic-rich sessions from Sysco, Forrester, Electrolux, and more – ready to share reliable solutions, strategies, and insights to mine valuable first-party data, streamline marketing operations, and drive more ROI An exclusive AI panel featuring Anita Brearton, CEO at CabinetM, Ricky Ray Butler, CEO at BENlabs, Pam […]

Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller Shares Tips For Simplifying Site Structure appeared first on Search Engine Journal.

Learn from Google’s Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller Shares Advice For Getting A Job In Tech appeared first on Search Engine Journal.

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best bet for increasing traffic – ranking in organic search brings in 1,000% more traffic than organic social media.) But you can’t produce one blog post per month or blog randomly at a whim and expect to move that needle. Achieving consistency – producing great content on a regular schedule – is hard to do unless you scale your content marketing operation. Scaling means ramping up production […]

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords. They can also track the performance of their ads and adjust their campaigns to improve their results. Doctor and Clinic Ads are intent-triggered based on search for conditions, symptoms, specialists, and many more. These rich placements provide real-time information to consumers and inspire action, all with no keywords required. […]

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing Search and Bing Chat, said on Twitter over the weekend. This may result in a new user interface for the answers Bing Search provides to user queries directly in the Bing search results, Parakhin added. What it might look like. It is hard to say for certain how these Bing Chat-based answers […]

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness.  We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next:  “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” To rank at Google’s SERPs, you must demonstrate E-E-A-T in your content […]

Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau.

Google’s John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon “good content is good content” no matter what language it is written in.

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three we go into pricing your services…

Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that Bing may replace the top answers, featured, and knowledge answers they use today on Bing Search with the Bing Chat answers. “Yep, they use old technology and crowdsourcing, we will replace them ASAP,” Mikhail wrote on Twitter.

On Friday, Bill Elward noticed how a featured snippet had a header above it that read “Advertisement.” Bill asked if this was a new Google Ad format from Google for featured snippet placement – the answer was no. The featured snippet simply picked up text on the page that said “Advertisement” and put that in the featured snippet.