Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification.
Google Search Tests Products Gaining Attention Carousel
Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than they were previously, but I am not sure.
Google Ad Grants: A Guide For Nonprofits via @sejournal, @BennyJamminS
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.
Talking AI, SEO & IndexNow Updates With Bing – Ep. 307 via @sejournal, @lorenbaker
IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing’s Fabrice Canel. The post Talking AI, SEO & IndexNow Updates With Bing [Podcast] appeared first on Search Engine Journal.
Daily Search Forum Recap: March 30, 2023
Here is a recap of what happened in the search forums today…
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations
Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times. The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation. Why we care. Musk’s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as it helps to establish their legitimacy and credibility on the platform. It indicates that […]
Gender pay gap persists: Men earn 26% more than women in search marketing
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions. Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than men, highlighting the ongoing churn in the job market. This article will dive deeper into the survey’s key findings, examining the implications for professionals and organizations in the surveyed regions. Overall, men earned 26% more than women. Despite advances in gender equality and the growing […]
Should you block ChatGPT’s web browser plugin from accessing your website?
Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins on March 23. One of OpenAI’s plugins is an official ChatGPT-hosted web browser. It will allow their models to read information directly from the internet. Since we still see daily posts and tweets and prompt examples claiming otherwise, it’s worth repeating here: The current instance of ChatGPT cannot access anything on the internet. It doesn’t use a database or store content […]
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care. Ensuring that ads appear next to suitable content helps maintain a positive brand image. Associating with inappropriate or controversial content can harm a brand’s reputation and, in some cases, lead to public backlash or loss of consumer trust. Additionally, by placing ads in suitable contexts, advertisers can better connect with […]
Event tracking in Google Analytics 4: What marketers need to know
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events you can track by default and how to set up custom events, along with suggested use cases for each. Built-in events Out of the box, GA4 includes events for several categories that can be automatically collected, including the following as of the time of this […]
How to master Google News optimization to boost content visibility and traffic
Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. Google News aggregates and amplifies story exposure Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics. I say “somewhat newsworthy” because what Google defines as “news” is now lax. The publisher no longer needs […]
Bing Chat To Ultimately Remove Chat Limits
Right now you cannot sit all day and ask Bing Chat questions, no matter how lonely you are, at some point, Bing will say to give it a break. But those limits, one day, will be removed and you will be able to talk to Bing Chat all day and all night, if you so desire.
Google Ads Removed 53% More Ads This Year – 5.2 Billion Ads Blocked
Google has released its annual ads safety report and the report showed that Google removed 67% more ads this year and in the previous year. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022.
Microsoft Bing Chat May Share Ad Revenue With Publishers
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”
Microsoft Advertising Pilots Third-Party Government Services Ads
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval.