Best SEO Blogs

This day in search marketing history: March 10

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts. Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific […]

Best SEO Blogs

Webinar: The 360-view content strategy you need by Cynthia Ramsaran

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia. Click here to […]

Best SEO Blogs

How ChatGPT can help with local SEO

ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: There’s a strong chance there are at least a few tasks you’re performing currently that ChatGPT could help you do more efficiently or effectively. As AI tools improve, understanding how to get the most out of them (and how to avoid pitfalls surrounding the tools) will be a valuable SEO and marketing skill. ChatGPT has plenty of issues and warts, and there aren’t many full functions you can just let ChatGPT (or other AI tools) complete without oversight. Local SEO is no different […]

Best SEO Blogs

TikTok enters the search ad market, challenging Google and Microsoft

TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. This move will put TikTok in direct competition with Google, which has long dominated the search ads market. What’s happening. So why is TikTok making this move, and what does it mean for advertisers and consumers alike? Let’s take a closer look. Google has long been the dominant player in this market, […]

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Global Head of Microsoft Advertising steps down

In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter. Taking over for Wilk is Kya Sainsbury-Carter, Vice President, Microsoft Advertising. Why we care. In pure “International Women’s Day” fashion, a new woman leader could have a significant impact on the company’s strategy, product offerings, and overall direction. Sainsbury-Carter could bring in fresh ideas and […]

Best SEO Blogs

Google February 2023 product reviews update more volatile than previous updates, say data providers

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. This update was different than the previous several product reviews update in that it impacted not just English languages but also several other languages. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This update took 14 days to roll out after it was announced. So this update started on February 21 and lasted through March 7, 2023. This update impacted English, […]