With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the …

DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. The post DuckDuckGo Enters The AI Race With DuckAssist appeared first on Search Engine Journal.…

Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What …

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.…

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.…

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when …

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.…

As an ecommerce retailer, having an appealing virtual store is essential.  Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. …

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We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking …

WP Statistics WordPress plugin, with 600,000+ active installs, patched a CSRF vulnerability The post WP Statistics WordPress Plugin Patches CSRF Vulnerability appeared first on Search Engine Journal.…

Read the advice from 10 women who have made it in the industry and learn from their wisdom to build your professional SEO career. The post Lessons From 10 Women Leaders To Inspire Your Professional Journey appeared first on Search …

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.…

Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go …

The RESTRICT Act, introduced by a bipartisan group of senators, could ban the Chinese-owned social media app TikTok in the US. The post Is TikTok Facing A US Ban? appeared first on Search Engine Journal.…

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, …

YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads. The post YouTube Updates Ad Policy To Allow More Profanity In Videos appeared first on Search Engine Journal…