With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the significance of your job. Have you ever submitted an SEO report and been immediately asked to “put something in the calendar” to go through it? Chances are, the report was too long to read, so they want you to present a summary in person.  To avoid these time-consuming hazards, understand what information matters to the C-suite and what will likely […]

DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. The post DuckDuckGo Enters The AI Race With DuckAssist appeared first on Search Engine Journal.

Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home page from this morning: What is new. Here is what appears to be new with the revised Google Trends. Real-time trends are now on the home page. These trends are updated every hour. Plus there are links to relevant news articles, which may send you […]

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed around October 2022.

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.

As an ecommerce retailer, having an appealing virtual store is essential.  Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.  What is an Amazon Store? All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. It’s a free DIY platform that enables brand owners to create and design […]

We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software.

WP Statistics WordPress plugin, with 600,000+ active installs, patched a CSRF vulnerability The post WP Statistics WordPress Plugin Patches CSRF Vulnerability appeared first on Search Engine Journal.

Read the advice from 10 women who have made it in the industry and learn from their wisdom to build your professional SEO career. The post Lessons From 10 Women Leaders To Inspire Your Professional Journey appeared first on Search Engine Journal.

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.

Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of Toolbar PageRank was inevitable by this point. Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Toolbar PageRank originally become a visible, public metric when Google released its first version of the Google Toolbar for Internet Explorer in 2000. Dig deeper in RIP Google PageRank score: A […]

The RESTRICT Act, introduced by a bipartisan group of senators, could ban the Chinese-owned social media app TikTok in the US. The post Is TikTok Facing A US Ban? appeared first on Search Engine Journal.

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales. Join this webinar to learn how to automate a single source of truth for your reporting. Register today for “Secrets of a Marketing Champ: 3 Ways to Prove Your Value,” presented by Salesforce. Click here to view more Search Engine […]

YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads. The post YouTube Updates Ad Policy To Allow More Profanity In Videos appeared first on Search Engine Journal.