In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently testing new designs to improve organization and simplify the process of finding information. This trial is currently limited to a small number of accounts. Here are the top changes: A new navigation menu Reorganized interface A refreshed look and feel Let’s take a look. 1. A new navigation menu. The revamped design provides access to all of Google Ads’ tools and features from one more efficiently organized menu instead of the three currently in use. Google says […]

This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses…

Google is testing a few interfaces for the Google Posts and updates in the local interfaces. One is to overlay the Google updates in the images for the business listing and the other is to show a “more posts” button in the Google Posts overlay in Google Search.

Microsoft Bing is testing placing a site’s favicon on the right side of the search result title’s snippet. We are accustomed to seeing it on the left for Google search results, we even saw Bing testing it on the left on mouse cursor hover over, but here it is being tested on the right.

Google’s John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, “You don’t hoard anything when you make links nofollow.” “It’s a common SEO myth,” he added.

Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find’”while continuing to provide the same tools and solutions you rely on to grow your business.”

An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then a few months later back to www.domain.com. John Mueller of Google was asked if they should use 302 redirects but John said, no, use 301 redirects.

Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The challenge? The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. If all this is true, what should we do to research keywords effectively? Let’s explore keyword research for SEO and the questions you must ask yourself to create content that will rank in SERPs. Question 1: How does my audience search for my product/service? If […]

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it.  Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. How much do they outperform their peers? An astonishing amount – they’re 414% more likely to report success. That’s a great motivator to get going on your strategy.  One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. And if you need help […]

Job Search Experience rich results in Google search is no longer available in South Korea The post Google Removes Job Search Experience From South Korean Search Results appeared first on Search Engine Journal.

Should you cut your SEO for PPC? Do your analysis with the whole business in mind with advice straight from expert Tony Wright. The post How Do You Suggest A Business Invest In Paid Instead Of SEO? appeared first on Search Engine Journal.

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. “Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” Singhal said in a Wired interview with Steven Levy.” He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the big Google webmaster report…

LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job Seekers appeared first on Search Engine Journal.

TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more than 30 American states. Likewise, European and Canadian authorities have enforced a similar ban on official devices, as tensions between China and Western nations persist, partly due to the Ukraine conflict. What TikTok says. TikTok responded with this comment on Twitter. […]

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account. The Google Analytics admin can assign roles to the different permissions available in Google Ads, such as Administrator, Standard, or Read only. These roles will determine access to Analytics features embedded in Google Ads, […]