In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the …

More content doesn’t equate to better rankings. Here’s the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it.

The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search …

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China.

The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft’s CEO of Bing said Google Bard is pretty far behind Bing Chat……

Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI.

The post Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] appeared first on …

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing.

Microsoft has previously told us that one-third of preview users were new to Bing and …

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and …

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including

Product feeds that spark audience interest

Product-level reporting and data-driven attribution

Measure incremental impact through Conversion Lift experiments

New, …

OpenAI’s expands ChatGPT capabilities with plugin support. Initial plugins include a web browser, code interpreter, and a custom knowledge retriever.

The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.…

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app.

Just as US user adoption hit 150 million, the CEO faced tough …

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter …

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4).

With just 100 days left until UA is officially retired, it’s crucial for …

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale.

Editing and refreshing content is a vital part of …

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard.

The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.…

As you know, we’ve been playing with Google Bard, it just started to roll out a couple of days ago. Early on, we were disappointed thus far with how limited it seemed and more so, how it rarely linked to …

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. 

That said, we can start taking advantage of …