In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The e-book, In Data We Trust, shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization. Check out the e-book to discover how a CDP can benefit your brand and keep reading to discover the five key ways a CDP establishes trust. […]

More content doesn’t equate to better rankings. Here’s the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft’s CEO of Bing said Google Bard is pretty far behind Bing Chat…

Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI. The post Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] appeared first on Search Engine Journal.

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users following the new Bing preview. Elsewhere, Similarweb data showed: “…page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed. – Reuters, OpenAI tech gives Microsoft’s Bing a boost […]

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign with a single ad in three easy steps Ideal for self-serve advertisers and quick ad launches Automated Ad Creation: Build and test multiple ad variations on the platform Save time previously spent creating new ads one-by-one Multi-Currency Support: Choose from international currencies like AUD, CAD, […]

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as carousels, square, and portrait, to create more compelling and impactful ads. With this feature, advertisers can display products to consumers based on their interests and intent. Retailers can use lifestyle images and concise text from their Google Merchant Center catalog to deliver more relevant ads. According to early […]

OpenAI’s expands ChatGPT capabilities with plugin support. Initial plugins include a web browser, code interpreter, and a custom knowledge retriever. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app. Just as US user adoption hit 150 million, the CEO faced tough questions from out-of-touch congresspeople about safety, privacy, selling data, and security concerns. Here’s what happened: “Mr. Chew, you are here because the American people need the truth about the threat TikTok poses to our national and personal security,” Committee Chair Cathy McMorris Rodgers, a Republican, said in her opening statement. “TikTok has repeatedly chosen a path for more control, more […]

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023. This guide deep dives into how marketers […]

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as well as the essential steps to ensure a smooth transition. A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4. What are the biggest misconceptions about GA4? “It’s a […]

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing for SEO. Editing content with ChatGPT Before anything else, here are a few caveats to consider when using ChatGPT to edit content: ChatGPT often generates answers that may sound accurate (particularly if you’re unfamiliar with a topic) but are completely wrong. A human must constantly […]

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

As you know, we’ve been playing with Google Bard, it just started to roll out a couple of days ago. Early on, we were disappointed thus far with how limited it seemed and more so, how it rarely linked to sources and content creators. Now, Google got back to us on why this is the case.

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.  That said, we can start taking advantage of Bing’s increasing user volume. On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic.  The question is: Is spending time optimizing for Bing Places worth it? If it is worth it, what optimizations will have the biggest impact on rankings? To find out, my team and […]