This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition Goals appeared first on Search Engine Journal.…

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Debunking the Samsung-Bing rumor. Here’s why Google will remain Samsung’s default search engine in the US. The post Why Google Will Remain Samsung’s Default Search Engine appeared first on Search Engine Journal.…

Instagram has introducied a new feature that competes with Linktree, Beacons, and other “link in bio” solution providers, allowing users to add up to five links to their profile bios. How it works. This feature directs followers to various content, …

YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers. The post YouTube Updates Policies On Eating Disorder-Related Content appeared first on Search Engine Journal.…

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing …

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O) Google. The suit contends that the search and …

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a …

SEO or PPC?  Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question.  Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated.  SEO …

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending …

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. …

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results. What is new. …

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. Inspired by a Looker …

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To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys …

Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of web site, but a whole book. Mikhail Parakhin, the CEO of Bing, said this on Twitter the other day.…