Google races to develop AI-powered search engine “Magi” amid rising competition and potential Samsung contract loss. The post Google Scrambles To Keep Up With AI-Powered Search Rivals appeared first on Search Engine Journal.

Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, omnichannel, lower-funnel ad format, enabling automotive advertisers to showcase their entire inventory to potential customers searching for vehicles on Google.com. This format presents customers with an image of the car, along with details such as make, model, price, kilometers, and advertiser name. When a customer clicks on a vehicle ad, they are directed to the Vehicle Description Page (VDP) on the advertiser’s website. Here, they can undertake further actions, such as contacting the dealer, submitting […]

Google expands shipping and return info in Search, helping retailers optimize the user experience and boost online sales. The post Google Enhances Shipping & Return Info In Search Results appeared first on Search Engine Journal.

Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal. Why we care. The rise of AI chat features in search has publishers, content creators, brands and SEOs concerned about a not-too-far-away future with less traffic and revenue from organic search. Bing has discussed its vision for a prosperous content ecosystem in a generative AI world (unlike Google) – but it remains […]

Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content you see on Reddit – including advertising – is as relevant to the user as possible.  Implementing the new changes. The change will be implemented on April 24, 2023. Reddit wants to ensure its users are aware of the upcoming change and have ample time to adjust their account settings or remove their gender information if desired. Private messages will be sent to users who have previously provided their gender, while those who haven’t will […]

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T). E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. On-page factors such as the general quality of the content, link signals (i.e., PageRank and anchor texts), and entity-level signals all play a vital […]

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Several months ago, we saw Google show return and shipping information in the search results snippets. Now Google is saying this feature has been expanded to show more details. What it looks like. Here is a screenshot from Google where Google can not just show the product’s price but also the shipping and return information: Google said this is available in Google […]

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools are showing no decline in FAQ snippets, many SEOs are reporting drops in FAQ snippets for some sites they monitor.

Google will now report inline data URLs that are used as video URLs as “Invalid video URL” in the video indexing report within Google Search Console. This may lead to a reassignment of the “Invalid video URL” issue to the new issue but the total number of affected videos should not change.

Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?

The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact saw a significant impact, I am not seeing massive widespread impacts like you would see from a core update.

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives. That’s what we’ll explore in this article – why how-to content matters and how to create it effectively. Why create […]

In part one, we learned about who is Igal Stolpner and now in part two we dive into the topic of international SEO. He said while hreflang is important for international SEO…

With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct and cost-effective way to reach the brand’s target audience at the right time, with the right content and through the right channel. Through the use of various digital channels, such as email marketing, mobile marketing (SMS, WhatsApp, app) and web and ad optimization, D2C brands are able to build strong and lasting relationships, increase customer loyalty, and drive repeat […]