Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page.” What’s changing. Google has been showing a video to the right of the search listing when a video was present on a page, but not the main element. This video thumbnail format […]

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. The post GA4 Update: “Once Per Session” Conversion Counting Method appeared first on Search Engine Journal.

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some. Want to know how? Register and attend “Harnessing the Power of Customer Data to Stay Ahead of the Competition,” presented by Tealium. Click here to view more Search Engine Land webinars. The post Harness the power of customer data […]

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda so far. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape. The pre-show starts at 8:55 a.m. PT, followed by the opening keynote at 9 a.m. PT. Technology Broadcast Journalist Laurie Segall and Google VP Jason Spero will then lead an in-depth session discussing Google’s latest product […]

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with Google Ads scripts?  That was the question I set out to answer, and the result is my first Google Ads script that uses GPT.  It identifies opportunities for responsive search ads (RSAs) and uses GPT to help generate additional creative assets to capitalize on the […]

TikTok is not the only technology potentially affected by the RESTRICT Act. Find out what other software and tech products have ties to foreign adversaries. The post 11 Popular Apps, Products, And Services Potentially Affected By The RESTRICT Act appeared first on Search Engine Journal.

Greg Sterling ran a poll on Twitter asking, “Are you now branching out from Google as a search/discovery tool?” Almost 30% of those who answered, which are primarily SEOs/SEms, said they are, while the other 70% said they are sticking with Google 99% of the time.

We saw Google label some car types as electric and hybrid a year ago. Now Google has this car carousel in the mobile search that lets you filter by many other car types.

Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day degrade in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.”

SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore.  In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. They give data-laden reports that lack context.  Many read more like annual accounts, with numbers everywhere, arrows up and down. But these reports fail to take into account business-relevant metrics. For example, traffic might be down. But it might be down […]

Google’s updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.

Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. The post Microsoft & Roku Unite To Enhance The Ad-Buying Experience appeared first on Search Engine Journal.

On the heels of the March Broad Core Update rolling out, Google is now rolling out the April 2023 Reviews Update. And you’re reading that correctly. ‘Product’ has been removed now that the system covers ‘reviews about products, services, and things’.

A couple of weeks ago, I reported how Google tested a thumbnail image slider in the product grid results in the Google Search results on the desktop interface. Now Google is testing this on the mobile search interface, and it seems to slide automatically without flicking to scroll or slide.

Google may be testing only showing images in the local finder, the local search results in Google Maps, for listings that are ads. The rest, may only show a map image but not an image from the business profile.

Utilize machine learning and harness it to its fullest potential when you understand what it is and how it works. Here’s where you can start. The post Machine Learning Examples In The Real World (And For SEO) appeared first on Search Engine Journal.