Discover how Google’s environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe! The post Google’s Environmental Crisis Alerts: Earth Day Spotlight appeared first on Search Engine Journal.

Explore eco-friendly search engines that support environmental and social causes, prioritize user privacy, and promote sustainable practices. The post Eco-Friendly Search Engines: Making A Difference One Search At A Time appeared first on Search Engine Journal.

Yoast SEO transitions to new leadership following 2021 acquisition by Newfold Digital The post Key Management Leader At Yoast SEO Steps Down appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote, “We’ve taken steps to help Bing give better answers if you’re asking questions about news. Bing said we should try to ask Bing Chart “What are today’s top breaking news stories?” So I did and it gives me these stories about Theodore McCarrick, a top news item from a few days ago; a six-year-old being shot, which is a more recent news story; Clemson being a top pick […]

Bing Chat adds LaTeX support, improves news grounding, and reduces conversation-ending triggers. The post Bing Chat Introduces LaTeX Support & Improves News Grounding appeared first on Search Engine Journal.

How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.

Reddit introduces paid API access and updated developer terms to stop companies from profiting from and training with Reddit user content. The post Reddit Follows Twitter’s Lead, Announces Paid Access To Data API  appeared first on Search Engine Journal.

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this Googlebot page, Google listed these three crawler types: Googlebot – The main crawler for Google’s search products. Google says this crawler always respects robots.txt rules. Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules. User-triggered […]

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. Google removed the page experience system, the mobile-friendly system, page speed system and the secure site system from the page. These removals makes you wonder if any of these algorithm updates mattered at all to the overall Google ranking system? What changed. If you compare the live page to the archived page, you will see the following changes: (1) Google has completely removed the page experience system from the page, it was not even moved down to the “retired” systems […]

For the past several weeks, publishers have been complaining about an issue with Google AdSense reporting that their Google AdSense ads have been getting zero clicks. This has become known as the 0 clicks bug.

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months…

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.  Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.   What does CTR mean for SEO? CTR can mean many things depending on the context. In PPC campaigns, it is used as a metric to measure ad effectiveness.  When it comes to […]

Google expands Bard’s capabilities to include support for programming tasks in 20+ languages and debugging assistance. The post Google Bard Adds Coding Capabilities appeared first on Search Engine Journal.

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0 — Matt Navarra (@MattNavarra) April 21, 2023 Why we care. To avoid paying the $8 a month for verification, your business will either need to spend $1,000 a month in ads or have a gold checkmark (which also costs $1,000 a month and indicates […]

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding. Coding with Bard. Google showed examples of how Bard can help you code. Google said you could “export Python code to Google Colab,” without having to use copy and paste to get it into Colab. Bard can also assist with writing functions for […]