As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire expert personnel to guide your strategy Developing a solid data foundation requires experienced leadership to steer the ship. This person should be responsible for: Defining high-level agency data goals. Laying out […]