So you’ve won a new SEO client – hooray!

Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression.

As SEOs …

Performance Max (or PMax) campaigns are gaining traction among search advertisers.

Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and reach their target audiences more efficiently. 

However, there are …

Do you want to learn how to harness the power of AI and use it to reach your target audience, boost your engagement, and maximize your overall digital marketing ROI?

Sign up now for a free online event hosted by …

Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy.…

Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps.

The post What Is A Digital Marketing Strategy? 5 Steps To Create One appeared first on Search Engine …

All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding.

The post Google PageRank Explained for SEO Beginners appeared first on Search Engine Journal.…

Google’s Bard chatbot receives an update, enhancing summarization and source visibility.

The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.…

HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies

The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data.

The post Google’s SEO Best Practices For News Websites appeared first on Search Engine Journal.…

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years.

That’s according to a new 2023 …

Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization. We do not yet see these improvements and enhancements live yet but Jack Krawczyk from Google shared some …

Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste.

The post Bing Chat Rolls Out 4 Upgrades appeared first on Search Engine Journal.…

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward.

Generally, the largest of those traffic sources is organic search. 

Yet, all too often, SEO …