Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. The post Americans Know About ChatGPT But Few Use It, Survey Finds appeared first on Search Engine Journal.

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal.

Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday.

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. Country breakdown. Quick backs (the number of sessions where a visitor navigated to a page, then quickly returned to the previous page during the selected time period). Average active time. Here’s a preview of what the UET Insights dashboard looks like: New data signals. Additional […]

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

Experience the future of search with Google’s innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features. The post Google Search Generative Experience: A Look At SGE With 12 AI Overviews appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has opened up the new Search Generative Experience to some waitlisted users…

YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement. The post YouTube Stories To Be Discontinued appeared first on Search Engine Journal.

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search. Clearly, nothing will change immediately. But in the coming years these changes could potentially upend the way Google – as the dominant search engine – has shaped the web and, as a byproduct, SEO and PPC. The search dialogue. […]

Learn how to take your SEO consulting or marketing career (and your income) to the next level with alternative compensation models. The post How To Consult For Equity And Get Paid What You’re Worth appeared first on Search Engine Journal.

The other day, I reported that Google was testing replacing the 3D label with a 360 label. Well, I may have been wrong because 360 and 3D may be different and not the same. We are now seeing Google show both 3D and 3560 labels on product listings in the same product grid, which means to me, they are different.

The other day, I reported that Microsoft was sending invites to relaunch and expand Microsoft pubCenter, Microsoft’s AdSense alternative. So I signed up and was given access the other day and I wanted to share some screenshots of the screens.

The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I was able to play with it (which is why this news is not in my vide, which I recorded earlier yesterday).

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will tell you that content has only become more important over time. Most buyers easily ignore ads and actively search out content to help them make purchase decisions (70% of buyers read at least 3-5 pieces of content before talking to a salesperson). Truly, the businesses that do B2B content marketing right have […]