Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies.  But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined.  Evolution in search has been a slow march toward automation and consolidation. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it. Here’s a rundown of events that have a significant ripple effect on the […]

Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.” I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just reporting,” he told me on Mastodon. Search […]

Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, “while we’re simplifying, the features that larger retailers rely on aren’t going anywhere.”

Google announced a bunch of new AI features for Google Ads at Google Marketing Live yesterday, including a new conversation Google Ads tool and also improvements to Automatically Created Assets (ACA), amongst some other things, which we covered today on the Search Engine Roundtable.

Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live. Google made a point to say these ad positions and features will likely change as Google continues to experiment with this new search experience.

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”  It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.”  Some things never change. It’s not the company leadership’s fault. In most cases, they are aware of SEO. Still, some don’t understand the value it can bring.  This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies. You’ve probably heard it before, but educating […]

Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”

Google Search Console confirmed it had a bug in reporting video-specific traffic in the performance report between May 4th and May 17th. Google seems to have resolved the issue going forward but your reports between May 4 and May 17 might be lower than normal because of this bug.

Microsoft announced yesterday a lot of AI news, like Google Ads did, but the big news at least for us is that Bing Search is now the default search engine for OpenAI’s ChatGPT.

Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition to all the other coverage we are posting today with that event.

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT And When To Use Google appeared first on Search Engine Journal.

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now. The post Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing appeared first on Search Engine Journal.

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…