Google’s Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file.

Much like the internet in the 90s, the metaverse has great potential to shape businesses and people’s lives. The post The Metaverse: What Is It? appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads API version 14 is out…

Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4. Why we care. Version 14 of Google Ads API offers an improved user experience by enhancing both campaign management and performance. What’s new? Here are just a few highlights of the 2023 update. Account-level negative keywords: This new feature will enable advertisers to retrieve, create and update account-level negative keywords. This means that users will be able to exclude specific keywords from targeting not just a single ad group or campaign, but a […]

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue. Testing Generative AI. LinkedIn is starting to test what it calls AI Copy Suggestions. It suggests headlines and text copy for ads based on your LinkedIn Page. Advertisers can select from five options, make edits and then apply the copy to a campaign. Here’s what it looks like: […]

Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. The post Google Debunks The “Index Bloat” Theory appeared first on Search Engine Journal.

Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world. Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions. How it works. Developers can promote their apps built for Windows on Microsoft Store Ads by following a […]

Google’s Search Relations team provides insights into controlling Googlebot’s interactions with webpages on the latest ‘Search Off The Record’ podcast. The post How To Control Googlebot’s Interaction With Your Website appeared first on Search Engine Journal.

Discover Apple’s latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more. The post WWDC 2023: How Apple Could Revolutionize The Way We Work appeared first on Search Engine Journal.

As marketers increasingly seek to personalize the customer experience, capture attention, and foster loyalty, mobile apps have emerged as a game-changer. In fact, 70% of consumers report using mobile apps more frequently for shopping than just a year ago. This comprehensive guide from Cordial will equip you with the knowledge and strategies to harness the full potential of mobile app messaging. Learn when to leverage different messaging types, such as push notifications, in-app messages, or inbox messages, to optimize engagement and drive conversions. Discover how to seamlessly integrate your mobile app with other messaging channels like email and SMS to […]

Google has cut down the time it takes for the new Search Generative Experience, which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces the time it takes to generate AI snapshots by half,” Danny Sullivan, Google’s Search Liaison wrote on Twitter. Half the time. One of the early complaints about Google’s Search Generative Experience was how long it took for Google to respond with an AI-generated answer or snapshot. This is a common complaint with most AI search engines, including Open AI’s ChatGPT and Microsoft’s Bing Chat. […]

Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Netflix’s ad tier already has nearly 5 million monthly active users. Meanwhile, Disney expects up to 70% […]

John Mueller from Google said there is no such concept at Google on the topic of “index bloat.” He said Google’s “systems don’t artificially limit the number of pages indexed per site.”

A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does need to be in your face for Google to determine if a video thumbnail should show in the search results.

Google’s Gary Illyes said in a SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results. Host groups are when Google shows two results from the same domain, one indented under the other.

Google announced that they added Implicit Code Execution to Bard, making Bard 30% more accurate in internal logic challenge tests. It basically made Bard better at math and data analysis. Also, Bard can export tables directly into Google Sheets.