Best SEO Blogs

Google files lawsuit over fake review scams

Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said “bad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that spells out the details of the lawsuit that Google filed. The defendants listed in the lawsuit are Defendants Ethan QiQi Hu; GMBEye; Rafadigital, LLC (“Rafadigital”); and Does 1– 20. Google said the purpose of the lawsuit is to stop the “complex and misleading scheme to […]

Best SEO Blogs

Microsoft on the future of advertising and conversational AI

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to conversational AI making an appearance in ads for the first time, Bing Chat has been specifically designed to tackle universal problems experienced with traditional search, according to Sainsbury-Carter. Here’s a recap of the wide-ranging SMX Advanced keynote interview. Tackling traditional search issues The new Bing, […]

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Major Looker Studio GA4 connector update adds 170 new fields

Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions with regards to ad placements and campaigns moving forward. What are the new fields: […]

Music Marketing Blogs

How to Reach Fans Beyond Social Media Music Marketing Blog

How to Reach Fans Beyond Social Media We all know the importance of social media in connecting with fans, but relying solely on those platforms can limit our opportunities for growth and deeper connections, and can also feed into social media burnout. In episode #339 of the DIY Musician Podcast, Chris and Cristina delve into an exciting world of unconventional strategies for reaching fans outside of social media, providing a wealth of creative ideas beyond the screen to expand your fan base and create meaningful interactions.  Unleash the Power of Underutilized Channels “Sometimes as musicians, we focus so much on social […]

Music Marketing Blogs

How to Reach Fans Beyond Social Media Music Marketing Blog

How to Reach Fans Beyond Social Media We all know the importance of social media in connecting with fans, but relying solely on those platforms can limit our opportunities for growth and deeper connections, and can also feed into social media burnout. In episode #339 of the DIY Musician Podcast, Chris and Cristina delve into an exciting world of unconventional strategies for reaching fans outside of social media, providing a wealth of creative ideas beyond the screen to expand your fan base and create meaningful interactions.  Unleash the Power of Underutilized Channels “Sometimes as musicians, we focus so much on social […]

Best SEO Blogs

How higher education is failing at SEO

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found. Attracting new learners through organic search With the millions of dollars spent in higher education digital marketing and advertising, there is very little understanding of search engine optimization […]