The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need.
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Expandable Google Knowledge Panels On Desktop Search
Google now has the ability to expand sections of knowledge panels on the desktop search interface. So when you search for Elon Musk and want to see his children, Google needs to have a down arrow to show more that expands on desktop to show more.
Google Site Commands Display AI Overviews
Here is a weird one – doing a site command and Google presenting an AI Overview summary of the results. In this case, the AI Overview was dead wrong – which is not all that uncommon – but why show an AI Overview here?
Possible Google Search Ranking Volatility Around January 12
I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctuations.


