Here is a recap of what happened in the search forums today…
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Google Local Services Ads Broad Search Details Added To Help Doc
Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad search, some nuances and how to target multiple verticals.
Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline
Google has pushed off its deadline and timeline for the transition from Dynamic Search Ads (DSA) to AI Max for Search campaigns. Previously, the deadline was this coming September, and now it is February 2027.
DOJ May Breakup Google As Remedy To Monopoly Ruling
Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.
