US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android and Chrome and potentially try to force Google to sell “AdWords,” they mean Google Ads.
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Google Ads Tests Double Serving Ads From Same Advertiser On Same Page
Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards to this test being spotted.
Google Showing Fewer AI Overviews In Search?
Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points fewer AI Overviews today than it did a week ago.
