Google Local Service Ads To Soon Require Google Business Profile

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.”

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Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads

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Google is updating its Google Ads Misrepresentation – Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote, “ads that make it difficult for the user to understand they are interacting with an ad by using standalone buttons in image ads that lack clear context explaining their function, or whose prominence relative to the surrounding ad content is disproportionate, are restricted.”