Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.
Related Posts
Google Search Console Links Report With Large Change In Links?
Google Search Console may have made a big update to its link counts. I am not sure how widespread this is, and I really don’t not track the link count often. But I have reported on link counts changing here before and I am seeing a large change from June to now.
ChatGPT SEO: How to Get Cited in AI Answers
To rank in ChatGPT, ensure your site is crawlable, pages are well-structured, and content is up to date.
Google Ads Continues To Test Ads Mixed Within Organic Results – Dynamic Ad Placement
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move.
