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Monday, October 26, 2026

Craig Hordlow

Marketing, Music, Poetry. Science. Official Site. Since 1970.

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Google: Sometimes Over Optimization Drift Towards SEO Spam

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Google’s John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, “Sometimes “over optimization” does drift towards “SEO-spam”.”…

  • SE Roundtable
  • Marketing blogs

Google Crawler Documention Adds HTTP Caching

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Google has updated its crawler help documentation to add a new section for HTTP caching, which explains how Google’s crawlers handle cache control headers. Google also posted a blog post begging us to let Google cache our pages.…

  • Marketing blogs
  • SEMrush

The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

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The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

Read our Amazon keyword research guide for tips and tools to help your products rank in Amazon search.…

  • Marketing blogs
  • SE Roundtable

Google Search Having Indexing Issues Again

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Google Search is once again having indexing issues where new content is not showing in the index for all sites. Google wrote this is about a “delayed indexing in Google Search” that is “affecting a small number of sites.”…

  • Marketing blogs
  • SEMrush

Use These 10 AI Tools to Scale Your Startup in 2025

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Use These 10 AI Tools to Scale Your Startup in 2025

Discover the Top 10 AI Tools Every Startup Needs to Thrive…

  • Marketing blogs
  • SEMrush

How to Find Hidden SEO Opportunities with SERP Gap Analyzer

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How to Find Hidden SEO Opportunities with SERP Gap Analyzer

Whether you‘re creating new content or optimizing existing posts, this app helps you rank faster by identifying gaps your competitors missed.…

  • Marketing blogs
  • SEMrush

Low Hanging Fruit SEO: Quick Wins for Your Site

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Low Hanging Fruit SEO: Quick Wins for Your Site

Discover quick and impactful SEO strategies to boost rankings and traffic, without waiting months for results.…

  • Marketing blogs
  • SE Roundtable

Daily Search Forum Recap: December 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Post November 2024 Google core update……

Are Reciprocal Links Worth It? An Expert SEO Analysis
  • Brian Dean - Backlinko
  • Marketing blogs

Are Reciprocal Links Worth It? An Expert SEO Analysis

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In the early days of SEO, reciprocal links were a big deal.

Nowadays, search engines like Google are a lot wiser to link manipulation.

But people still debate whether reciprocal links help or hurt your SEO.

They can boost your …

  • Marketing blogs
  • SEMrush

How to Create an Effective Content Style Guide (+ Examples)

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How to Create an Effective Content Style Guide (+ Examples)

Looking to build a content style guide for your brand? Learn how to get started, what to include, and how other businesses do it.…

  • Marketing blogs
  • SEMrush

The Secrets to Facebook Ads Analytics

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The Secrets to Facebook Ads Analytics

Facebook advertising analytics transforms chaotic data into actionable insights. Learn techniques to access metrics, identify weak points, and build competitive advantage.…

  • Marketing blogs
  • SEMrush

10 AI Applications for Small Businesses to Try

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10 AI Applications for Small Businesses to Try

Discover how AI applications for your small business can transform workload, enhancing efficiency in key areas like bookkeeping, inventory management, and marketing. Explore practical solutions that simplify operations and drive growth.…

  • Marketing blogs
  • SEMrush

Does Google Penalize AI Content? New Data Research

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Does Google Penalize AI Content? New Data Research

Google doesn’t penalize AI content—we analyzed 20,000 articles and interviewed over 700 marketers to prove it. But it’s not that simple. Explore our research to get the full picture.…

  • Marketing blogs
  • SE Roundtable

Google Showing Fewer AI Overviews In Search?

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Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points …

  • Marketing blogs
  • SE Roundtable

Google Search Console Legacy Tools & Reports Has Been Removed

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Google Search Console has dropped a whole section on its side bar navigation. The Legacy tools and reports section has been removed from the side bar. It is unclear exactly when it was removed but it was likely removed when …

  • Marketing blogs
  • SE Roundtable

Watch Google CEO Sundar Pichai Interview Say Search To Profoundly Change In 2025

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Google’s CEO, Sundar Pichai was interviewed by New York Times’s Andrew Ross Sorkin. In this interview they spoke about Google’s approach to AI, Sundar’s outlook for the technology, and what to expect for Google’s AI models and Search in the …

  • Marketing blogs
  • SE Roundtable

Google Search Console Links Report With Large Change In Links?

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Google Search Console may have made a big update to its link counts. I am not sure how widespread this is, and I really don’t not track the link count often. But I have reported on link counts changing here …

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