Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google’s Ginny Marvin clarified this the other day in an email to Navah Hopkins.
Related Posts
Google Updates Google Ads API Documentation
As I briefly mentioned two weeks ago, Google has updated the Google Ads API documentation. Now, Google had told us what exactly was updated from the previous version. Google said these updates were “designed to make your development experience smoother, faster, and more intuitive.”
Bing Tests Underlined & Bold Sponsored Results
A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.
Google Testing AI Overview Rendering Animation
I am not sure I’d call this new, because I believe I’ve seen this numerous times before, but Google has two AI Overview rendering animations. One for when you are not logged into Search Labs and the other for when you are just using normal Google Search with normal AI Overviews.


