For the past week, we’ve been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason …

Here is a recap of what happened in the search forums today……

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one …

Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says “Chat” with a “beta” …

Google has partnered with The Associated Press to provide more real time data for Gemini. Google said “the AP will now deliver a feed of real-time information to help further enhance the usefulness of results displayed in the Gemini app.”…

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.…

Google updated its review snippet documentation to recommend that ratings should be accompanied by a review comment and author’s name. This is a recommendation and not a requirement, but it seems like a strong recommendation.…

Here is a recap of what happened in the search forums today……

In June 2024, Google dropped continuous scroll (infinite scroll) on desktop search and then mobile search. But if you click on the video tab within Google Search, continuous scroll is there.…

Google is testing the sitelinks carousel on the desktop search results interface. We saw this on the mobile results in December 2023 and all the way back in 2017 but now Google is testing them on desktop search.…

Microsoft is testing a new ad format where you can click “see more links” to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even …

Google is testing using its generative AI, Gemini, for the “people also search for” section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.…

In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of …

Here is a recap of what happened in the search forums today……

Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that “own all legal rights to the images on the landing pages.”…