Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed…
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Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum efficiency, while Growth mode adds fresh budget to top performers without cutting spend anywhere else.
Google: Don’t Make Your M-Dot URLs The Canonical
Google’s John Mueller repeated advice from a while ago that you should not switch your m-dot URLs to be the canonical URL, even though Google is fully switched over to mobile-first indexing. He said this is just because it is how it is done, how it was done, and switching it on Google’s end would cause many large sites issues.
Bing Tests New AI Answer Summary
Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be expanded and clicked on to generate a new search result set.
