Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum efficiency, while Growth mode adds fresh budget to top performers without cutting spend anywhere else.
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Google: Using Generative AI To Create Content For Links Against Spam Policies
Google’s John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is “almost certainly against Google’s spam policies.” He said this in response to a complaint that this was being done on their site, outsourced by their SEO firm to a third-party.
Google Search Pop Up Ads For Google Ads Promotions (GBP)
On Friday, Google began to show these massive pop up, overlay ads, on top of the Google Search results, for when you search for your business and are logged into your Google Business Profile account. The ad takes up a lot of the screen, blocks access to the search results page (and managing your Google Business Profile) and asks you to spend money with Google Ads with a Google Ads credit promotion.
Google Automatically Assigns Product Categories With Evolving Taxonomy
Google Ads updated its About product category insights help document to say that it “automatically assigns your products to categories using a continuously evolving product taxonomy.” This was previously not documented on the Google Ads side but has been on the Google Merchant Center side for several years.
