It’s been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community.
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Google To Test Showing Vertical Search Services In EU
Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now.
Complaints On Google Ads Search Partners Network Fraud
I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.
Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers
Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp. Bloomberg reported Apple planning to launch its own artificial intelligence-powered web search tool next year, integrated into the Siri voice assistant. Apple is also reportedly working with Google on this.
