It’s time for the monthly Google Webmaster Report – the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google launched AI Mode, AI Overviews are now powered by Gemini 2.0, we saw some weird AI search tests, expansion of AI Overviews and a whole slew of AI changes.
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Google December 2024 Core Update Landed & It’s Big
As you know, the December 2024 core update was announced on December 12, 2024 at around 10:46 am ET and Google said it would take about two weeks to complete. Well, this update seemed to have touched down, landed, over this weekend. There is a lot of volatility reported in the Google search results and with that, a lot of chatter within the SEO community.
Google Ads Changed Broad Match To Intent Match In Japan
Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã’¤ã³ãã³ãããã (Intent Match), it was called é¨åä’è’ (Partial Match).
Google Search Live No Longer Requires Labs Opt-In Within US
Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English’”no Labs opt-in needed.
