Google has just given up on a third-party cookie alternative. Google announced it will maintain its “current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies.”
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Google AI Mode Tests Text Link Ads
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Google Search Faster By About 60 Milliseconds
Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint – LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.
Google Search Tests Shopping / E-Commerce Card
Google is testing using its top card format for shopping and e-commerce related queries and information. This shows product results with pricing on the left, with popular stores on the right, and then some review content in the from on content and videos on the right side of that.
